Aliera Companies Sponsoring Children’s Healthcare of Atlanta Christmas Parade

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Company announces commitment to much-loved holiday tradition that benefits world-leading pediatric healthcare institution

ATLANTA–The Aliera Companies, a holding and management company that provides compliance, accounting, human resources, and training services for its subsidiaries, today announced it is sponsoring the 39th annual Children’s Healthcare of Atlanta Christmas Parade.

Featuring an in-person visit from Santa Claus, dozens of floats, giant helium-filled balloons, marching bands and many other crowd favorites, the Children’s Christmas Parade is the largest holiday procession of its kind in the Southeast. With more than 3,000 participants, tens of thousands of spectators lining Atlanta’s famed Peachtree Street and hundreds of thousands more watching on WSB-TV, the festivities get underway Saturday Dec. 7, 2019 at 10:20 a.m. The parade will begin at the intersection of Peachtree and 16th streets and continue south on Peachtree for approximately one mile, concluding at Fifth Street.

“I can think of no more appropriate way to commemorate this holiday season than by supporting one of the nation’s premier pediatric health care providers,” said Chase Moses, president of The Aliera Companies. “Many individuals in our extended family of companies have benefitted immensely from the skilled and compassionate care provided by the physicians and staff at Children’s Healthcare of Atlanta and we are proud to honor their work.”

Dating to 1981, the parade is Children’s longest continuously running fundraiser and is the culmination of a year-round planning and coordination effort among staff and more than 500 volunteers. For those that cannot make it to Peachtree Street or tune in live, WSB-TV will re-air the parade on Christmas morning.

The Children’s sponsorship is one of several charitable endeavors to which The Aliera Companies and its employees have committed this year. Others include the Atlanta Community Food Bank’s holiday food drive, One Warm Coat’s national clothing initiative and the Juvenile Diabetes Foundation’s One Walk Atlanta fundraiser.

About The Aliera Companies

Headquartered in Atlanta, Ga., The Aliera Companies supports multiple wholly-owned subsidiaries with a combination of services dedicated to providing innovative solutions that simplify and redefine the health care experience. The flexible structure and highly experienced management team afford each subsidiary the opportunity to scale quickly, diversify and grow. The company employs more than 300, with operations in Atlanta and Dallas. For more information, visit


David White